Soft girl energy, boss-level strategy.

I don’t believe in hustling yourself into the ground. What you need is a brand that feels like you — one that you can actually stand behind with confidence.

I built this space for women who are full of ideas but tired of following someone else’s path. Here, we do it differently. We build with clarity, creativity, and self-trust — so growth feels good, not draining.

Meet The Founder

I’m Amelia — a creative who’s always been drawn to building things that feel good and work well. Over the years I’ve moved through corporate and entrepreneurship, but what’s stayed the same is how much I love turning ideas into brands people connect with.

Soft Boss Studio is the space where I get to do that every day. My focus is brand strategy — helping entrepreneurs get clear on their vision and bring it to life in a way that feels true to them.

I’m not here to overcomplicate things. I’m here to bring clarity, creativity, and direction so you can grow a brand that reflects you.

Work With Me

  • The Studio Ethos

    Soft Boss Studio exists to help women:

    • Build brands with clarity instead of chaos
    • Grow from a place of self-trust, not survival mode
    • See softness as a strength—not a setback

  • You Belong Here If...

    • You’re bringing a brand (or a dream) to life from the ground up
    • You’re done with hustle mode and want to grow differently
    • You’re multi-passionate but ready to find your focus
    • You want success—but not at the cost of yourself