Soft girl energy, boss-level strategy.

You don’t need to hustle harder — you need a brand that reflects who you are and gives you a clear direction to grow. When your identity and strategy match, confidence comes naturally.

I created this space for women who are done guessing, imitating, and grinding without a plan. Here, we define your brand at the root — so every decision you make feels grounded, every move you take feels intentional, and growth feels exciting (not exhausting).

Because when you actually believe in what you’re building, everything changes.

Meet The Founder

I’m Amelia — a creative who’s always been drawn to building things that feel good and work well. Over the years I’ve moved through corporate and entrepreneurship, but what’s stayed the same is how much I love turning ideas into brands people connect with.

Soft Boss Studio is the space where I get to do that every day. My focus is brand identity — helping entrepreneurs get clear on their vision and bring it to life in a way that feels true to them.

I’m not here to overcomplicate things. I’m here to bring clarity, creativity, and direction so you can grow a brand that reflects you.

Work With Me

  • The Studio Ethos

    Soft Boss Studio exists to help women:

    • Build brands with clarity instead of chaos
    • Grow from a place of self-trust, not survival mode
    • See softness as a strength—not a setback

  • You Belong Here If...

    • You’re bringing a brand (or a dream) to life from the ground up
    • You’re done with hustle mode and want to grow differently
    • You’re multi-passionate but ready to find your focus
    • You want success—but not at the cost of yourself